Although perspectives on social media marketing is written by stephanie agresta of porter novelli who has developed social media initiatives for large brands like microsoft pepsico and pg and b bonin bough who oversees digital strategy for pepsico the book has lots to offer smaller companies who dont quite have the product exposure or the big name. The pair of social media practitioners in perspectives on social media offer informed perspective that may have you looking at your brands social media marketing in a new light. Perspectives on social media marketing addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena stephanie agresta from porter novelli and b bonin bough from pepsico together they discuss what social media . A perspective on social media posted at 1400hin boost website traffic content marketing facebook google inbound marketing internet marketing social media twitterbyshannon kenner social media turns the whole world into one neighborhood its not simply about advertising or promoting your company product or service. Perspectives on social media marketing book read 2 reviews from the worlds largest community for readers perspectives on social media marketing addres
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